A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.
Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above. Apprentices without English or Maths Level 2 must achieve this prior to taking the end point assessment.
On Programme Learning and Assessment
The apprentice must maintain a portfolio of evidence of their on-programme work to be used for reference in the professional discussion element of their end point assessment
The Gateway Process (Progress review discussion)
Prior to the discussion with the apprentice, the employer will review the on-programme work the apprentice has completed and decide if the apprentice is ready to progress to the end point assessment. Completion of the portfolio of evidence is a gateway requirement.
Apprentices without Level 2 English and maths will need to achieve this level prior to taking the end-point assessment.
The review discussions between employer and apprentice will assess skills and knowledge development to date, enabling the apprentice to identify evidence of skills, knowledge and behaviours that they wish to use as examples for their end point assessment discussion.
End point assessment
The End Point Assessment will take place in the last 4 weeks of the Apprenticeship and will comprise three components: a Workplace Observation (25%) , a Set Brief Test (30%) and a Professional Discussion (45%).
Upon completion learner can progress towards degree level qualification at university or degree level apprenticeship.
They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.
Currently due to COVID 19 we are teaching online learning. All of our classes are conducted through online Microsoft Teams or Zoom. All of our assessments are also submitted through online systems and feedback is provided to the learners. If any learners will need extra support, we will provide 1-to-1 tutorials to mee their learning needs. However, we will move towards campus-based studies upon the government guidelines and needs of our employers and apprentices.